01.
How It Started.
We believe that building great brands starts with empowering the people
who bring them to life, the everyday employee. We developed our technology
and services to do just this. After a career defining how we use brand, our
co-founders teamed up to revolutionize how we identify and utilize brand exhaust. Starting with higher-quality data gathered through
our custom AI, we focus on identifying how brands show up naturally within user
and affiliate generated content. Through an accessible platform and practical
applications, we are building the perfect solution to put insight into the hands of
people in all disciplines and at all levels.
Our mission is to bridge the gap between organizations and people.
Be Practical
A good idea well executed is better than a great one poorly executed. The key is not overcomplicating it. Provide practical insight and tools that are relevant to the job at hand and the people doing it..
Create Value
Leave it better than you left it. Our partners, team, and neighbors should always look at an Everyday projects knowing they gained value by working with us.
Be Dynamic
Make it adaptable, accessible, and quick.
Building the future of branding.

Read some of our
thoughts on business today
No Easy Solution
The true culprit of over-simplification is convenience. There is no easy s
Employer & Internal Branding
More than ever, companies are realizing the value of a strong culture..