Even in the best scenarios, our world will be forever changed.
This morning brought news of a longer, if not expected, recommendations for quarantine from our government. While we should all take solace in our progress away from further exacerbating the spread of COVID-19, it begs the question, what’s next? I’m not referring to the further spread or preventative measures. Rather, what is next for us socially and economically? At some point we are going to have to come out of quarantine; restaurants and retail will reopen, we will gather socially, and we will need to stomach the risk. So what happens then if this becomes seasonal? Even in the best scenarios, our world will be forever changed.
Looking at this through the lens of my profession there are a few things we can be certain of:
- We are going to recover
- Business and consumer behavior will be changed
- These changes bring shift supply and demand curves
- In turn, there is more opportunity for new entrants
- Proactive organizations will be better off than competitors in both the short and long-term
Without a crystal ball, it’s improbable for us to predict the specifics of these shifts. But then again, it’s not about the specifics, it’s about positioning your organization as a solution to the frustrations that people already experienced and giving them every opportunity to get value from you. People can be made to believe only what they already ‘know’.